Sportsman’s Warehouse appoints new Chief Marketing Officer

Published 03/04/2025, 21:18
Sportsman’s Warehouse appoints new Chief Marketing Officer

WEST JORDAN, Utah - Sportsman’s Warehouse Holdings, Inc. (NASDAQ:SPWH), an outdoor specialty retailer with annual revenues of $1.2 billion, has announced the promotion of Susan Sanderson to Chief Marketing Officer, a move aimed at bolstering the company’s leadership and gearing up for future growth. The announcement comes as the stock has shown remarkable momentum, gaining over 70% in the past week, according to InvestingPro data. Sanderson, who joined the company in July 2024 as Senior Vice President of Marketing, E-commerce, and Loyalty, has been credited with making immediate positive changes within the organization.

Paul Stone, President and CEO of Sportsman’s Warehouse, highlighted Sanderson’s transformative impact on the company, particularly in adapting marketing and e-commerce capabilities, which he believes has been crucial to the company’s recent success. The company maintains a healthy current ratio of 1.29, though InvestingPro analysis reveals challenges ahead, with multiple analysts revising earnings expectations downward for the upcoming period. Sanderson’s appointment is seen as a strategic step in enhancing brand awareness and positioning the company for further growth.

With over 20 years of experience in omni-channel retail and business turnarounds, Sanderson’s expertise is expected to drive performance and guide the company through a new phase of growth and renewal. In her statement, she expressed pride in the foundation laid for transformational growth and her focus on accelerating progress, sharpening the brand, and strengthening customer connections to drive growth across all channels.

Sportsman’s Warehouse serves a wide range of outdoor enthusiasts, from seasoned veterans to first-timers, providing gear and services aimed at creating memorable outdoor experiences. The company’s strategic leadership changes come amidst a retail landscape that is continuously evolving with shifts in consumer demands and the need for robust omni-channel strategies.

The press release also contained forward-looking statements regarding expectations for Sanderson’s role and the company’s growth prospects. These statements, however, are subject to a variety of risks and uncertainties, including government regulations, economic conditions, and competition within the industry. Financial metrics from InvestingPro indicate the company trades at a relatively low Price/Book multiple of 0.28, suggesting potential value opportunity, though investors should note the company’s negative earnings in the last twelve months and significant debt-to-equity ratio of 1.93. For deeper insights into the company’s valuation and prospects, investors can access the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers. The company has cautioned that actual results may differ materially from those projected due to these risks.

This news is based on a press release statement from Sportsman’s Warehouse Holdings, Inc.

In other recent news, Sportsman’s Warehouse reported its Q1 2025 earnings, significantly surpassing expectations. The company achieved an earnings per share (EPS) of $0.04, beating the forecasted -$0.06, and generated revenue of $340.4 million, exceeding the anticipated $328.67 million. This strong performance was accompanied by a notable year-over-year increase in adjusted EBITDA, which rose nearly 300% to $14.6 million. The company ended fiscal year 2024 with sales of approximately $1.2 billion and an adjusted EPS of -$0.53 per diluted share. Additionally, Sportsman’s Warehouse announced plans to focus on debt reduction and inventory efficiency, projecting net sales growth between -1% and +3.5% for fiscal 2025. The company plans to open a new store by the end of Q3 or the beginning of Q4. CEO Paul Stone emphasized the strategic initiatives aimed at improving operating margins and returning to same-store sales growth.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.