Stagwell and Żabka launch consumer analytics tool for Polish market

LONDON/WARSAW - Stagwell (NASDAQ:STGW), a $1.43 billion market cap marketing transformation company with annual revenues of $2.86 billion, and Żabka Polska have formed a joint venture to introduce In-Pulse, a consumer analytics and engagement tool specifically designed for the Polish market, according to a press release statement issued Friday.

The new platform combines Żabka’s retail network of over 11,600 convenience stores and its Żappka app user base with Stagwell’s data analytics technology to provide businesses with insights into Polish consumer behavior. According to InvestingPro data, Stagwell has demonstrated strong growth potential, with 4 analysts recently revising their earnings expectations upward for the upcoming period.

In-Pulse operates as an end-to-end solution that collects and analyzes anonymous transactional data, engages customers for feedback, enables product testing, develops targeted marketing strategies, and evaluates effectiveness through predictive analytics.

The tool aims to serve companies in the retail and fast-moving consumer goods sectors by providing real-time data on consumer preferences and shopping patterns.

"Poland is a very important market for Stagwell, not only from a local perspective, but also the entire CEE region," said James Townsend, CEO of Stagwell EMEA.

Paweł Grabowski, Head of digital B2B Zabka Future at Żabka Group, noted that "Technological development is one of the main priorities for the Żabka Group. Cooperation with Stagwell can help us in this in terms of implementing solutions that will allow us to respond even better to the needs of our customers."

Żabka Polska operates Poland’s largest chain of modern convenience stores, handling approximately 4.1 million transactions daily and serving more than 10 million users through its app. Stagwell describes itself as a challenger network built to transform marketing, delivering creative performance for global brands. With an EBITDA of $304.16 million and revenue growth of 9.37% in the last twelve months, Stagwell appears undervalued according to InvestingPro analysis. Discover more insights and 8 additional ProTips about Stagwell’s potential with an InvestingPro subscription, including access to comprehensive Pro Research Reports covering 1,400+ US stocks.

In other recent news, Stagwell reported its Q2 2025 earnings, revealing an earnings per share of $0.17, which aligned with analyst expectations. The company’s revenue slightly exceeded projections, coming in at $707 million compared to the anticipated $699.86 million. These financial results reflect a modest revenue beat for the company. Additionally, Stagwell announced the appointment of Slavi Samardzija as Chief Data and Platforms Officer. Samardzija will spearhead the development and execution of Stagwell’s data and platform strategy. This strategy includes implementing the company’s ID Graph and AI-powered orchestration system, known as The Machine. These developments are part of Stagwell’s ongoing efforts to enhance its strategic capabilities.

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