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NEW YORK - American Eagle Outfitters, Inc. (NYSE:AEO), the $1.77 billion market cap retailer currently rated ’GOOD’ by InvestingPro’s Financial Health Score, announced actress Sydney Sweeney as the face of its Fall 2025 campaign titled "Sydney Sweeney Has Great Jeans," according to a press release statement.
The campaign aims to highlight American Eagle’s position in the denim market, with the company describing itself as the "#1 jeans brand for Gen Z." The collection features over 200 fits of jeans, including 50 new styles ranging from high-rise flares to low-rise baggy wide-leg options. With annual revenue of $5.27 billion and a strong dividend history spanning 22 consecutive years, the company maintains a solid market presence despite recent stock price challenges.
As part of the collaboration, American Eagle will release a limited-edition denim jacket inspired by Sweeney’s on-set style on August 10, retailing for $79.95. The brand will also launch "The Sydney Jean," a limited-run product featuring a butterfly motif representing domestic violence awareness. The company stated that 100% of the purchase price from this item will be donated to Crisis Text Line, a mental health support nonprofit.
The campaign rollout includes advertising on the Sphere in Las Vegas, 3D billboards, and a Snapchat lens featuring Sweeney.
"There is something so effortless about American Eagle - it’s the perfect balance of being put-together but still feeling like yourself," Sweeney said in the statement.
Jennifer Foyle, President and Executive Creative Director for AE & Aerie, noted that the fall season celebrates "trendsetting denim that leads, never follows."
The full Fall 2025 collection includes over 800 new styles across women’s and men’s categories, featuring tops, bottoms, and layering pieces.
American Eagle Outfitters operates stores across the United States, Canada, and Mexico, with merchandise available in more than 30 countries through license partners. According to InvestingPro analysis, the company appears undervalued at current levels, with multiple additional insights and detailed metrics available in the comprehensive Pro Research Report, one of 1,400+ deep-dive analyses available to subscribers.
In other recent news, American Eagle Outfitters reported a challenging first quarter, with earnings per share (EPS) of -$0.29, missing consensus estimates by $0.07. The company’s revenue was $1.09 billion, which was $5 million below expectations. The Aerie brand saw a 4% decline in comparable sales, while the American Eagle brand experienced a 2% decrease. Despite these results, UBS maintained its Buy rating on American Eagle, citing potential growth from the Aerie brand and forecasting a 10% five-year earnings per share compound annual growth rate. Conversely, CFRA downgraded the stock from Buy to Hold, adjusting the price target to $10 due to anticipated challenges in the apparel and footwear market. Citi also revised its price target to $11, maintaining a Neutral stance, following a 5% sales decline and a $75 million inventory writedown. In other developments, shareholders elected Deborah A. Henretta and Cary D. McMillan as Class III directors at the company’s 2025 Annual Meeting. UBS analyst Jay Sole remains optimistic about American Eagle’s potential, emphasizing effective cost control measures and the undervaluation of the company’s stock.
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