Taboola inks exclusive deal with LINE for news service

Published 24/02/2025, 15:14
© Taboola PR

NEW YORK - Taboola (NASDAQ:TBLA), a $1.25 billion market cap company known for its recommendation technology for the open web, has secured an exclusive three-year partnership with LINE, a global platform with a wide array of digital services reaching nearly 200 million monthly active users. This collaboration designates Taboola as LINE’s inaugural third-party partner for offering a news service in regions where it was previously unavailable. According to InvestingPro data, Taboola maintains a strong financial position with more cash than debt on its balance sheet.

The partnership will see LINE Plus, the business division of LINE that operates internationally, integrate Taboola News into its global offerings. This feature aims to provide personalized recommendations and advertisements to users, leveraging Taboola’s extensive network of publishers.

Taboola’s relationship with LINE began in 2021, and this new agreement expands upon their existing collaboration. Eunjung Lee, CEO of LINE Plus, emphasized the importance of news in connecting people worldwide and praised Taboola’s contribution to enhancing user recommendations through its advanced technology.

Adam Singolda, CEO and Founder of Taboola, expressed enthusiasm about the partnership, highlighting LINE’s significant user base and its role as a trusted platform for communication and content discovery.

Taboola’s AI-driven platform is utilized by numerous digital properties to drive monetization and user engagement. It boasts long-term partnerships with leading digital entities, including Yahoo, CNBC, and Business Insider. The company also claims a strong presence in e-commerce recommendations, facilitating over a million monthly transactions with prominent brands such as Walmart (NYSE:WMT) and eBay (NASDAQ:EBAY) among its clientele.

The announcement includes a disclaimer regarding forward-looking statements, cautioning that the actual results could differ from the plans and predictions due to various risks and uncertainties. This partnership reflects Taboola’s commitment to expanding its global reach and enhancing the user experience with personalized content.

The information in this article is based on a press release statement.

In other recent news, Taboola has renewed its longstanding partnership with Reach PLC, marking the 13th year of collaboration between the two companies. The agreement allows Reach PLC to continue using Taboola’s suite of products, including Taboola Feed and Explore More, across its UK, Ireland, and U.S. publications. This partnership aims to enhance user engagement and revenue for Reach’s notable publications. Meanwhile, JMP Securities has adjusted its price target for Taboola shares from $6.00 to $5.00, while maintaining a ’Market Outperform’ rating. The firm anticipates Taboola’s fourth-quarter 2024 results to align with its predictions, despite challenges in search engine optimization affecting eCommerce initiatives.

In another development, Alpha Star Acquisition Corporation has extended its deadline to complete a business combination until June 15, 2025. This decision was approved by shareholders during an Extraordinary General Meeting, allowing more time to finalize a merger or acquisition. The extension includes modifications to the company’s investment management trust agreement, permitting up to six monthly extensions for liquidating the trust account. These recent developments reflect Alpha Star’s strategic approach in identifying a suitable business combination.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.