Thryv launches specialized marketing solution for HVAC businesses

DALLAS - Thryv Holdings, Inc. (NASDAQ:THRY), a software company currently valued at $544 million and identified as undervalued according to InvestingPro Fair Value metrics, announced Tuesday the release of Thryv for HVAC, a marketing solution specifically designed for heating, ventilation, and air conditioning businesses.

The new offering was developed with input from HVAC professionals, including Boeschen’s Heating & Cooling, to address industry-specific challenges in marketing, lead conversion, and customer retention. Thryv currently works with nearly 6,000 HVAC-related businesses.

"We built Thryv for HVAC with direct input from the field," said Rees Johnson, Chief Product Officer at Thryv. "Contractors told us they need tools that work behind the scenes to automate customer follow-ups, boost their brand visibility, and drive repeat business."

The solution includes features such as business information synchronization across more than 60 directories, automated lead responses, seasonal campaign management, recurring revenue tools, and reputation management capabilities.

According to a recent poll conducted by Thryv of over 75 HVAC business leaders, 77% identified marketing as a top growth priority, but only one-third reported having sufficient time or expertise to implement it effectively.

Janet Turner of Boeschen’s Heating & Cooling, who participated in the development process, noted that the solution includes "customized automations covering the entire customer journey from estimate requests to satisfaction surveys and everything in between."

Thryv Holdings provides sales and marketing software designed to help small businesses attract and retain customers. The company’s platform offers business automation tools and AI-supported marketing capabilities.

This article is based on a press release statement from Thryv Holdings.

In other recent news, Thryv Holdings Inc. reported its first-quarter 2025 earnings, revealing a larger-than-expected loss per share of -$0.22, which missed the forecast of -$0.166. However, the company’s revenue exceeded expectations, reaching $181.37 million compared to the anticipated $173.83 million. Thryv’s SaaS revenue experienced significant growth, increasing by 50% year-over-year to $111.1 million, with total SaaS subscribers rising by 59% to 111,000. The company has provided guidance for Q2 SaaS revenue to be between $113 million and $115 million, with full-year expectations ranging from $460.5 million to $471 million.

In other developments, Lou Orfanos, Senior Vice President and General Manager of Commerce at Toast, has joined Thryv’s Board of Directors, bringing over 20 years of experience in product development and sales. The election of Orfanos took place on June 12. Thryv is currently undergoing a strategic shift from marketing services to a SaaS-focused business model, with CEO Joe Walsh emphasizing the transformation and the importance of cross-selling to existing clients. The company aims to increase customer spending significantly, as noted in its cautious outlook due to economic uncertainties.

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