Tom Brady joins SharkNinja as global brand ambassador

Published 21/10/2025, 14:54
Tom Brady joins SharkNinja as global brand ambassador

NEEDHAM, Mass. - SharkNinja, Inc. (NYSE:SN), a $13.1 billion market cap company with impressive revenue growth of 23.5% in the last twelve months, announced Tuesday that seven-time Super Bowl champion Tom Brady has been named as its newest global brand ambassador in a multi-year partnership. According to InvestingPro data, the company maintains strong financial health with a "GREAT" overall score.

Brady will kick off the collaboration by promoting the new Ninja CRISPi PRO Countertop Glass Air Fryer with a campaign that playfully references his recent roast, inviting fans to "roast" him again for a chance to win the newly launched product.

"After my first roast, I thought I was done getting roasted for a while," Brady said in a statement included in the press release. "But I love engaging this way with fans, whether they’re roasting me or roasting wings."

The partnership will extend beyond product promotion, with Brady expected to work with SharkNinja behind the scenes to integrate his performance principles across the company’s global team. He will also participate in product launches and philanthropic engagements, including the inaugural SharkNinja Innovation Challenge.

Mark Barrocas, Chief Executive Officer of SharkNinja, described Brady as "the perfect addition to our championship roster of brand ambassadors," citing an "authentic connection" between Brady and the company’s products and culture.

SharkNinja, headquartered in Massachusetts, designs and manufactures home appliances and products under the Shark and Ninja brands. With a healthy current ratio of 1.94 and net income of $518 million in the last twelve months, the company demonstrates solid operational performance. The company stated that additional content, product collaborations, and announcements involving Brady are planned throughout 2025 and 2026.For detailed analysis and more insights, including 12 additional ProTips and comprehensive financial metrics, visit InvestingPro, where you can access the complete Pro Research Report on SharkNinja.

In other recent news, SharkNinja, Inc. has introduced the Ninja CRISPi PRO Countertop Glass Air Fryer, an enhanced version with a 6-quart XL container. This new model expands on its previous air frying system, accommodating larger meals while remaining compatible with smaller containers. Additionally, the company launched a unified direct-to-consumer platform, combining its Shark and Ninja brands on a redesigned website to improve product discovery and customer support. In a strategic move, SharkNinja has named comedian Kevin Hart as a global brand ambassador, alongside David Beckham, to promote its products through a digital series.

Analyst firm Canaccord Genuity has maintained its Buy rating on SharkNinja, citing strong demand for its products and setting a price target of $136.00. The firm conducted extensive research across various retail locations to assess product demand ahead of the company’s third-quarter results. Meanwhile, JPMorgan has added SharkNinja to its Analyst Focus List as a Growth Idea, maintaining an Overweight rating despite recent stock declines. These developments reflect ongoing interest in SharkNinja’s growth potential and market presence.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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