Triller enhances influencer marketing with AI

Published 11/03/2025, 14:10
Triller enhances influencer marketing with AI

LOS ANGELES - Triller Group Inc. has announced a strategic collaboration between its subsidiaries, Julius and Amplify.ai, to offer an advanced, AI-driven solution for influencer marketing campaigns. The integration aims to refine how brands and agencies discover influencers, manage campaigns, and engage with audiences. According to InvestingPro data, the company faces significant financial challenges with an EBITDA of -$116.93M and a weak Financial Health Score of 0.82.

Julius, an influencer marketing platform, provides a database for identifying influencers and tools for campaign management and analytics. Amplify.ai, known for its conversational AI technology, will complement Julius by adding automated, personalized audience engagement to the mix. This partnership is designed to streamline the campaign process, from influencer discovery to audience interaction, and optimize performance using real-time insights. With revenue of $45.24M and a modest gross profit margin of 10.17%, the company is actively seeking to strengthen its market position through strategic integrations.

Stefan Mayo, SVP of Sales at Triller, stated that the integration redefines the capabilities within influencer marketing, allowing for more meaningful and scalable audience engagement. Sean Kim, CEO at Triller App, Amplify.ai, and Julius, emphasized that the collaboration extends their AI-driven digital engagement innovations to influencer marketing, offering clients a comprehensive solution.

The combined offering is now available, promising to elevate influencer marketing strategies for brands. Triller Group Inc. (Nasdaq: ILLR) encompasses a portfolio of businesses aimed at disrupting the Creator Economy, including the Triller app, a social platform focused on creators, and TrillerTV, a live streaming platform for sports and entertainment content.

This development is based on a press release statement and aims to provide brands with a more efficient way to conduct influencer marketing campaigns by leveraging technology and data-driven insights. InvestingPro subscribers can access 12 additional key insights about Triller’s financial performance and market position, including detailed analysis of its cash flow and growth metrics.

In other recent news, Triller Group Inc. has announced a strategic vision following its recent merger, aiming to create an integrated ecosystem that combines social media, commerce, and financial technology. The leadership team, including CEO Wing Fai Ng and CFO Mark Carbeck, highlighted potential growth and scalability, with plans for future funding initiatives. The Triller App is being positioned as a creator-focused platform, emphasizing content ownership and monetization. Additionally, Bare Knuckle Fighting Championship plans to expand its reach with a significant upcoming event featuring a $25 million prize. Triller Group also announced the resignation of Chairman Robert E. Diamond Jr., with a search for a new Chairman currently underway. The company has undergone significant changes, including a name change from AGBA Group Holding Ltd. Triller’s securities are traded on the NASDAQ Capital Market, and the company has made recent board changes, including the departure of Bob Diamond. The resignation details were not disclosed, but there was no indication of any disagreement leading to his decision.

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