Twilio launches new data tools for enhanced customer engagement

Published 15/10/2025, 14:18
Twilio launches new data tools for enhanced customer engagement

SAN FRANCISCO - Twilio (NYSE:TWLO), a $16.59 billion market cap company with strong financial health according to InvestingPro analysis, announced Wednesday the global release of a new suite of data features designed to help enterprises build and maintain customer experiences. The platform-wide capabilities include Granular Observability, a centralized Alerting Hub, expanded APIs, and Auto-Instrumentation tools. The company, currently trading above its Fair Value based on InvestingPro metrics, maintains robust liquidity with a current ratio of 4.9.

The new features aim to provide businesses with better control over customer data across their engagement platforms. The Granular Observability tool offers Failed Delivery Logs with detailed access for each event ID, making it easier to diagnose and resolve issues quickly.

The Alerting Hub centralizes notifications in one location, allowing data teams to configure, view, and manage alerts for data drops, audience sync failures, and other issues with customizable thresholds.

Twilio has also expanded its API offerings to improve flexibility for data teams. The new Auto-Instrumentation feature enables non-engineering users to build and modify event triggers on web and mobile platforms without requiring development cycles. Additional APIs include Audience and Destination Configuration APIs for managing audiences programmatically, and Profile APIs that provide access to Twilio Segment’s Data Graph and unified profiles.

"High-impact customer engagement starts with data that is real-time, contextual, and trusted," said Inbal Shani, Chief Product Officer and Head of R&D at Twilio, according to the press release.

The new capabilities are available now through Twilio Segment and are designed to provide faster access to accurate data while enabling teams to automate repetitive tasks and resolve issues before they impact customers.

Twilio’s Customer Engagement Platform is used by companies across 180 countries to build personalized relationships with customers through data-driven communications.

In other recent news, Twilio has announced the global launch of its Rich Communication Services (RCS) messaging, enhancing customer engagement through interactive features like call-to-action buttons and rich media content. This service is now available to over 349,000 active customer accounts, allowing businesses to send branded, verified messages. In analyst updates, Wells Fargo initiated coverage on Twilio with an Overweight rating, citing the company’s low risk of AI disruption and strong free cash flow. Meanwhile, RBC Capital maintained an Underperform rating but noted positive developments in Twilio’s growth, particularly in messaging share gains and AI-enabled voice offerings. Rosenblatt Securities also initiated coverage with a Buy rating, pointing to Twilio’s potential for durable profitable growth and significant free cash flow. Additionally, Twilio will be added to the S&P MidCap 400 index, replacing Amedisys Inc. This inclusion follows UnitedHealth Group’s acquisition of Amedisys, marking a significant development for Twilio in the index.

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