IRVINE, Calif. - Viant Technology Inc. (NASDAQ:DSP), a prominent AI-powered programmatic advertising company with a market capitalization of $1.19 billion, has entered into a strategic partnership with the Association of National Advertisers (ANA), as part of its efforts to enhance growth and innovation within the advertising sector. According to InvestingPro data, the company has demonstrated remarkable growth with a 193% return over the past year.
The ANA, which represents more than 1,600 companies, offers Viant an opportunity to engage with a vast network of marketing leaders and contribute to shaping the advertising landscape. Bill Duggan, Group EVP of the ANA, expressed enthusiasm about Viant’s inclusion in their strategic partners, citing the company’s advancements in AI, Connected TV (CTV), and sustainability as indicators of its leadership in the field. The company’s strong market position is reflected in its solid financials, with InvestingPro analysis indicating revenue growth of 23.7% and a healthy current ratio of 2.77.
This collaboration marks a significant moment for Viant, which is experiencing rapid growth and an increasing market share. The company has been recognized for its contributions to the industry, including its proprietary ViantAI technology, by receiving accolades such as the Best Demand-Side Platform from MarTech Breakthrough and the Great Place to Work® certification. Based on InvestingPro’s Fair Value analysis, the stock currently appears undervalued, with analysts maintaining positive forecasts for net income growth this year.
Viant’s omnichannel platform, with a focus on CTV, enables advertisers to execute their campaigns with precision and efficiency. The introduction of ViantAI positions the company at the forefront of autonomous advertising solutions, aiming to empower advertisers to meet their ambitious objectives.
The information provided is based on a press release statement from Viant Technology Inc.
In other recent news, Viant Technology has reported strong third-quarter results, with revenue increasing by 34% and adjusted EBITDA reaching a record $14.7 million. The company’s recent acquisition of IRIS.TV, a content identification platform, is anticipated to enhance its Connected TV targeting capabilities, already demonstrating significant results such as a 300% lift in ad recall and a 152% increase in sales for a campaign with Carl’s Jr. Furthermore, Viant Technology’s AI-driven advertising platform, ViantAI, has been well-received, garnering 500 early access sign-ups and is expected to democratize programmatic advertising.
Canaccord Genuity has maintained a Buy rating on Viant Technology and increased the price target to $24.00, citing the company’s strong financial health and potential for growth. The firm highlighted Viant’s investment in AI tools and the increasing share of programmatic advertising in non-digital mediums as key factors. The analyst also noted the company’s reasonable valuation compared to its peers, despite its impressive year-to-date surge.
These developments are part of Viant Technology’s recent strides in its business operations. The company has added over 30 new customers in Q3, each generating an average of $400,000 in contribution ex-TAC. However, Viant anticipates a low-double-digit to low-teens growth in operating expenses for 2025 due to the acquisition adding overhead. Despite this, Viant’s recent performance and strategic moves have set a positive tone for its future.
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