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LONDON - Vodafone announced Friday a multi-year partnership with UEFA and UC3 to support European football competitions through 2030, becoming an official partner of UEFA Women’s Football and a licensee of the UEFA Champions League.
The telecommunications company will sponsor multiple women’s competitions including the UEFA Women’s Champions League, UEFA Women’s EURO 2029, and several other tournaments through 2030, according to a press release statement.
As an official licensee of the UEFA Champions League for the 2025-2026 and 2026-2027 seasons, Vodafone will launch the Champions Travel eSIM coinciding with the start of the league phase. The service will provide international data connectivity in 206 countries, including all 55 UEFA member associations, with features such as unlimited data, Wi-Fi hotspot capabilities, and dedicated customer service.
"It is great to once again be associated with European football. We are excited to sponsor women’s football, which is one of the fastest growing sports globally," said Ahmed Essam, CEO of European Markets at Vodafone.
Nadine Kessler, UEFA women’s football director, noted that the partnership comes amid significant growth in women’s football, highlighted by this summer’s UEFA Women’s EURO.
The agreement adds to Vodafone’s expanding sports sponsorship portfolio, which includes partnerships with Borussia Dortmund, Wimbledon, Scottish Rugby, Welsh Rugby Union, Irish Rugby Football Union, Turkish Women’s Volleyball, and RunCzech.
Vodafone has previously utilized its telecommunications expertise to enhance fan experiences at sporting events by addressing mobile congestion and helping fans access online updates.
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