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LEAWOOD, Kan. - AMC Entertainment (NYSE:AMC) reported that more than 4.5 million guests visited its theaters globally during the past week, with approximately two-thirds attending screenings of Universal’s "Wicked: For Good." This attendance boost comes as the company faces financial challenges, with InvestingPro data showing AMC’s revenue grew 9.74% over the last twelve months to $4.87 billion.
The musical adaptation attracted over 3.3 million visitors to AMC’s U.S. locations and more than 1.2 million internationally between Monday and Sunday, according to a company press release.
The film delivered AMC’s biggest opening weekend for a PG- or G-rated movie since early 2023. Through mid-day Sunday, AMC accounted for all of the top seven theaters in the U.S. and Canada for "Wicked: For Good" admissions revenue.
The movie’s release also generated significant merchandise sales, becoming AMC’s top opening-weekend merchandise program of 2025. Popular items included Glinda Light-Up Bubble Popcorn Buckets, Grimmerie Popcorn Tins, and Glinda & Elphaba Popcorn Tins.
Additionally, the Wicked Double Feature held on Thursday, November 20, became AMC’s highest-attended double feature of the decade.
"When a film offers spectacle, emotion, and memorable storytelling, guests regularly choose AMC to experience it," said AMC Chairman and CEO Adam Aron in the statement.
The film began with early access showings at AMC theaters on Monday before its official debut on Friday, November 21. AMC noted that with additional family-focused films scheduled for release throughout the remainder of the year, the company anticipates building on this momentum in the coming weeks. This positive outlook comes as InvestingPro analysis reveals AMC is working to improve its financial position, with analysts tracking its progress toward profitability in their comprehensive Pro Research Report, one of 1,400+ detailed company analyses available to subscribers.
In other recent news, AMC Entertainment Holdings Inc. announced its third-quarter earnings for 2025, reporting revenue of $1.3 billion, which surpassed the forecasted $1.23 billion. However, the company’s earnings per share (EPS) were -$0.21, slightly missing the expected -$0.19. Despite the EPS miss, the revenue surprise was a notable development for the company. In another industry update, National CineMedia, Inc. has acquired Spotlight Cinema Networks. This acquisition will expand National CineMedia’s national market share by approximately 6% and significantly boost its presence in the New York and Los Angeles markets by 30%. These recent developments highlight significant changes within the cinema advertising and entertainment sectors.
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