Wyndham launches new initiatives to boost hotel performance

Published 20/05/2025, 20:14
Wyndham launches new initiatives to boost hotel performance

LAS VEGAS - Wyndham Hotels & Resorts, the world’s largest hotel franchisor, announced a series of new initiatives at its 2025 Global Conference aimed at enhancing hotel owner success and improving guest experiences. The company introduced advancements in technology, sourcing, loyalty, and marketing during the event, which took place at the Caesars Forum in Las Vegas.

The newly unveiled Wyndham Connect PLUS is an AI-enhanced guest engagement platform that facilitates automated text messaging and voice assistance for hotel guests. This technology aims to streamline the booking process and provide personalized recommendations while offering self-service check-in solutions to optimize staffing resources. Wyndham Gateway, a new guest Wi-Fi portal, was also introduced to provide a centralized login experience and create additional revenue streams for hotel owners.

Wyndham Marketplace and Wyndham PriceIQ were launched to simplify the sourcing process, allowing hotel owners to purchase brand-approved products at competitive rates. A partnership with sbe’s Everybody Eats offers franchisees access to quality food and beverage options without extensive kitchen requirements. Additionally, a collaboration with HUB International provides franchisees with access to tailored insurance solutions.

The Wyndham Rewards loyalty program is expanding with the introduction of Wyndham Rewards Experiences, which allows members to bid on premier events and unique experiences through partnerships with renowned brands. An upcoming partnership with Applebee’s will enable guests to earn points through mobile orders with free hotel delivery.

A new marketing campaign, "Where There’s a Wyndham, There’s a Way," is set to launch this summer, unifying Wyndham Hotels & Resorts and Wyndham Rewards under one identity. The campaign aims to reach travelers across various media platforms.

These initiatives are part of the Wyndham Advantage, a strategy that has led to historic levels of franchisee retention and a growing development pipeline. Since its public debut in 2018, Wyndham has invested nearly $350 million in technology and expanded operational support for hotels. The company’s strong financial management is reflected in its EBITDA of $875 million and attractive P/E ratio of 8.89. InvestingPro analysis reveals 10+ additional key insights about Wyndham’s financial health and growth potential.

The 2025 Global Conference, themed "We’re Going Places," continues through Wednesday and is one of the largest gatherings of hoteliers and suppliers. The information for this article is based on a press release statement from Wyndham Hotels & Resorts.

In other recent news, Travel + Leisure Co. reported its first-quarter 2025 earnings, revealing a slight miss on earnings per share (EPS) but a positive revenue surprise. The company posted an EPS of $1.11, narrowly missing the $1.12 forecast, while revenue slightly exceeded expectations at $934 million against a $933.12 million forecast. The Vacation Ownership segment showed notable growth, with revenue increasing by 4% year-over-year, contributing to overall financial performance. Mizuho Securities adjusted its price target for Travel + Leisure, reducing it to $63 from $64, while maintaining a Neutral rating. The firm noted that the company’s vacation ownership interval trends were better than anticipated, despite concerns over increased provisions. Meanwhile, Wyndham Hotels & Resorts declared a quarterly cash dividend of $0.41 per share, emphasizing its commitment to shareholder value. These developments highlight ongoing financial strategies and market reactions in the hospitality and leisure sectors.

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