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LINCOLNSHIRE, Ill. - Zebra Technologies (NASDAQ:ZBRA), a $15.1 billion market cap company with a "GOOD" financial health rating according to InvestingPro, announced Wednesday it has completed its acquisition of Elo Touch Solutions, a provider of touchscreen technology for retail, hospitality and other sectors. The acquisition expands Zebra’s addressable market by approximately $8 billion. The company maintains strong financial fundamentals, evidenced by its perfect Piotroski Score of 9, suggesting excellent operational efficiency.
Elo, which was previously majority owned by funds managed by Crestview Partners, specializes in point-of-sale systems, self-service kiosks, and interactive digital displays. The company provides solutions for businesses facing labor constraints and increasing consumer demand for self-service options.
"The combination of Zebra and Elo is attractive for enterprise customers who are accelerating their efforts to digitize and automate their workflows," said Bill Burns, Chief Executive Officer of Zebra Technologies, according to the press release. With 17 analysts recently revising earnings estimates upward and a consensus price target ranging from $300 to $421, Wall Street appears optimistic about the company’s strategic direction. Detailed analysis and additional insights are available through InvestingPro’s comprehensive research reports.
The acquisition aims to strengthen Zebra’s position in retail, hospitality, quick service restaurants, healthcare, and manufacturing industries. The combined company plans to offer retailers and quick service restaurants enhanced consumer experiences through complementary solutions at point-of-service, including computing devices, scanners, personal shopper devices, and touchscreen displays.
Zebra intends to develop a common platform across mobile and fixed digital touchpoints that improves frontline efficiency and customer service. The acquisition aligns with industry trends showing traditional point-of-sale technologies evolving beyond store-only transactions toward experience-led unified commerce strategies.
Elo brings to Zebra a portfolio of hundreds of patents and modular solutions designed for commercial use, including accessibility features for users with visual impairments.
Zebra Technologies provides connected frontline, asset visibility and automation solutions for organizations across various industries including retail, manufacturing, transportation, logistics, and healthcare. The company demonstrates solid operational performance with $5.19 billion in revenue and an impressive 48.59% gross profit margin. For investors seeking deeper insights into Zebra’s financials and growth prospects, InvestingPro offers exclusive analysis and real-time metrics through its comprehensive Pro Research Reports, available for over 1,400 US stocks.
In other recent news, Zebra Technologies Corporation reported its second-quarter earnings for 2025, surpassing analysts’ expectations with a non-GAAP diluted EPS of $3.61, compared to the forecasted $3.33. The company met revenue forecasts, reporting $1.29 billion in revenue. These financial results highlight Zebra Technologies’ ability to perform above market predictions. Additionally, TD Cowen has maintained its Buy rating and a $400.00 price target on Zebra Technologies, following meetings with CEO Bill Burns and VP of Investor Relations Mike Steele. The investment firm expressed a positive outlook on the company’s future prospects. These developments reflect continued interest and confidence in Zebra Technologies from the investment community.
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