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Investing.com -- Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has formed a strategic partnership with Tether to accelerate cryptocurrency adoption across Brazil through institutional collaborations, event sponsorships, and educational programs.
The partnership includes co-sponsorship of Blockchain Rio, one of Latin America’s premier blockchain conferences, where new Bybit users will receive a USD₮ bonus upon registration.
Bybit and Tether are also in advanced talks with Visit Rio to integrate cryptocurrency into the city’s tourism sector. The initiative would offer discounts and USD₮ bonuses to tourists using digital assets for local services and purchases, positioning Rio as a crypto-friendly destination.
As part of its strategy, Bybit will launch a national educational program featuring "Learn to Earn" campaigns that reward users for completing blockchain courses. The program will be supported by in-person workshops, university meetups, and seminars targeting students, developers, and entrepreneurs.
Bybit has strengthened its presence in Brazil since appointing Israel Buzaym as Country Manager earlier this year. The company has introduced localized products including Bybit Pay and the Bybit Card to connect traditional finance with digital assets.
"I’m honored to lead Bybit’s efforts in Brazil at such a transformative time," said Buzaym. "Brazilians have a long history of embracing innovation. We’re already seeing strong momentum in the adoption of our services. This partnership with Tether adds the trust, liquidity, and strategic focus needed to make crypto a natural part of everyday life for millions."
Tether, which issues USD₮, the most widely used stablecoin, has a market capitalization exceeding $114 billion and plays a key role in the global digital economy.
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