Ipsos lowers 2025 growth outlook despite solid Q3 performance; shares sink

Published 23/10/2025, 09:24
Ipsos lowers 2025 growth outlook despite solid Q3 performance; shares sink

Investing.com -- Ipsos shares fell 3.5% after the market research company lowered its full-year 2025 organic growth guidance despite reporting better-than-expected third-quarter results.

The company reported organic growth of 2.9% in the third quarter, slightly above forecasts of 2.7%, showing an acceleration on a six-year 2019-2025 CAGR basis from 3.3% to 3.4%.

The Americas region was the strongest performer with 4.3% growth. The U.S. market outperformed under new management, growing 3% through the first nine months of the year compared to 1.2% for The Americas overall. This U.S. growth came despite a 15% decline in Public Affairs in that region, thanks to strong activity from consumer packaged goods clients and improved performance among healthcare clients.

By business segment, most activities improved sequentially in the third quarter. The Consumer division, which represents about 50% of group sales, saw growth accelerate from 1.6% in the second quarter to 4.9%. The Healthcare segment showed a slight slowdown, with growth of 4.4% in Q3 compared to 5.2% in Q2. Public Affairs continued to decline but at a slower rate, improving from -8.7% in Q2 to -4.7% in Q3.

Despite these positive results, Ipsos reduced its full-year 2025 organic growth guidance from "1%+" to +0.7%, compared to 1.3% achieved in fiscal year 2024. The company cited delays caused by the U.S. government shutdown and spending pressures in other markets including France and the UK.

The guidance reduction appears to be based on recent developments, as Ipsos was still confident about meeting its previous 1%+ guidance during a conference in mid-September. The company reported a weaker order book in September, primarily affecting Public Affairs business in the U.S., France, and Australia/New Zealand.

The revised outlook implies organic growth of approximately 0.5% in the fourth quarter alone, down from previous forecasts of 2.2%. Despite lowering its growth guidance, Ipsos maintained its full-year 2025 margin guidance at around 12.4%, or 13% excluding the impact from the first-time consolidation of lower-margin BVA Family.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.