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Investing.com -- British homebuilder Persimmon PLC (LON:PSN) reported a 15% increase in forward sales to £2.79 billion for the period ending November 2, 2025, as the company continues to navigate a challenging housing market.
The company confirmed it remains on track to meet full-year market expectations despite some softening in the market since summer.
Persimmon’s net private sales rate increased 9% to 0.76 per outlet per week compared to 0.70 in the same period last year. Excluding bulk sales, the rate rose 3% to 0.63. The company operated from an average of 272 sales outlets, up 4% from the previous year, helping to drive a 14% increase in total weekly sales to 208 units.
Private average selling prices in the forward order book remained robust at approximately £295,150, up 1.5% from the same point last year.
"Persimmon has performed well during 2025, in a challenging market, with increased sales rates, more sales outlets, and robust pricing. This demonstrates the benefit of the investment made in the business in recent years," said Dean Finch, Group Chief Executive. "Our forward sales are up 15% and we remain on track to deliver our 2025 performance in line with market expectations."
The company reported that 83% of this year’s expected private delivery is already exchanged or completed, slightly down from 85% at the same point last year. Persimmon noted that consumer confidence has been affected by ongoing uncertainties, including the upcoming Government budget.
Land holdings increased 3% to approximately 83,800 plots as of September 30, 2025. The company spent £127 million on land in the third quarter, bringing the total land spend for the year to £336 million.
Persimmon also reported success in securing planning approvals, with 7,753 plots achieving detailed or reserved matters approval in the year to September 30, up from 7,175 in the previous year.
The company expects to end the current financial year with a cash balance between £0 and £200 million as it continues to invest in future capabilities during 2026.