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Keith Rabois, a director at Affirm Holdings , Inc. (NASDAQ:AFRM), recently sold a significant portion of his shares in the company. According to a filing with the Securities and Exchange Commission, Rabois sold a total of 16,088 shares of Affirm’s Class A Common Stock on April 1, 2025. The sale comes as Affirm, currently valued at $12.4 billion, has seen its stock decline 36% year-to-date according to InvestingPro data. The sales were executed at prices ranging from $44.77 to $46.35 per share, amounting to a total transaction value of approximately $730,520.
These transactions were conducted under a Rule 10b5-1 trading plan, which Rabois had adopted on September 12, 2024. Following these sales, Rabois holds 45,432 shares of Affirm’s stock.
In other recent news, Affirm Holdings Inc. announced a partnership with Stride Bank to issue the Affirm Card, providing flexible payment options for consumers. The card, accepted nearly everywhere Visa (NYSE:V) is accepted, allows users to convert purchases into installment loans via the Affirm app. This development aligns with Affirm’s strategy to expand its payment network, which already includes 21 million active consumers and over 330,000 merchants. Analyst firms have shown varied perspectives on Affirm’s prospects. Citizens JMP maintains a Market Outperform rating with an $85 price target, citing Affirm’s potential to scale similarly to established financial services companies. Goldman Sachs reiterated a Buy rating with a $56 target, following Affirm’s expanded partnership with J.P. Morgan Payments, which enhances Affirm’s reach in the U.S. e-commerce market. William Blair continues to support Affirm with an Outperform rating, emphasizing its leading position in the buy-now-pay-later industry despite competitive challenges. BMO Capital Markets resumed coverage with an Outperform rating and a $69 target, highlighting potential growth in Gross Merchandise Volume and Revenue Less Transaction (JO:NTUJ) Costs, even amid market challenges.
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