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Booking Holdings Inc. NASDAQ:BKNG CEO and President Glenn D. Fogel, sold 403 shares of common stock on November 17, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The sales, executed under a 10b5-1(c) sales plan adopted on December 9, 2024, resulted in total proceeds of $2,135,414. The travel giant, with a market capitalization of $154.17 billion, currently trades at a P/E ratio of 31.31, reflecting its premium valuation.
The transactions involved multiple sales at varying prices, ranging from $4775.17 to $4870.76 per share. These prices align closely with the current market price of $4783.01, with InvestingPro data suggesting the stock is slightly undervalued compared to its Fair Value. According to InvestingPro, 15 analysts have recently revised their earnings upwards for the upcoming period.
Following these transactions, Fogel directly owns 22,151 shares of Booking Holdings Inc. The company maintains impressive gross profit margins of 86.99% and has delivered strong returns over the last decade. For deeper insights into Booking Holdings’ financial health and valuation metrics, InvestingPro offers a comprehensive research report with expert analysis on this prominent player in the Hotels, Restaurants & Leisure industry.
In other recent news, Booking Holdings reported strong quarterly earnings, with room night growth surpassing guidance by 2.5% and consensus estimates by 2%. The company’s EBITDA increased by 15%, exceeding expectations by 5.6%. Benchmark responded by raising its price target for Booking Holdings to $6,400, maintaining a Buy rating, while Cantor Fitzgerald adjusted its price target to $5,550, citing the company’s impressive third-quarter results. Wedbush upgraded Booking Holdings from Neutral to Outperform, highlighting the company’s market share gains in alternative lodging and cost optimization efforts. Bernstein maintained its Market Perform rating, acknowledging the company’s strong performance. Additionally, Booking Holdings announced a leadership change, with Brigit Zimmerman set to become Priceline’s new CEO effective January 1, 2026, succeeding Brett Keller. Keller will remain as a Special Advisor until May 1, 2026. These developments reflect the company’s ongoing efforts to strengthen its position in the global travel industry.
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