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Booking Holdings Inc. (NASDAQ:BKNG) CEO and President Glenn D. Fogel sold 927 shares of common stock on August 15, 2025, according to a recent SEC Form 4 filing. The company, currently valued at $179 billion, has seen its stock rise over 51% in the past year, with InvestingPro data showing strong financial health scores. The sales, executed under a 10b5-1(c) sales plan adopted on December 9, 2024, resulted in a total value of $5,548,093. The price per share ranged from $5448.4616 to $5502.69, with the stock currently trading near $5,532. According to InvestingPro’s analysis, the stock appears fairly valued, with 10 analysts recently revising earnings estimates upward.
The transactions involved multiple sales at varying prices. These included sales of 49 shares at $5448.4616, 32 shares at $5455, 49 shares at $5456.6, 3 shares at $5458.67, 6 shares at $5463.74, 6 shares at $5467.56, 43 shares at $5468.84, 6 shares at $5470.63, 49 shares at $5471.8957, 49 shares at $5474.9457, 104 shares at $5476.4066, 92 shares at $5477.7015, 121 shares at $5479.8542, 98 shares at $5481.0933, 67 shares at $5482.1878, 98 shares at $5483.4801, 43 shares at $5484.44, 49 shares at $5490.1, 6 shares at $5498.21 and 43 shares at $5502.69.
Following these transactions, Fogel directly owns 24,620 shares of Booking Holdings Inc.
The sales were executed under a pre-arranged trading plan.
The filing was signed by Vijay Iyer, Attorney-in-Fact, on August 18, 2025.
In other recent news, Booking Holdings reported solid second-quarter results, prompting DA Davidson to raise its stock price target to $6,500 from $5,750. The firm maintained a Buy rating, citing room night growth of 8%, which exceeded the company’s guidance range of 4-6%. Meanwhile, Erste Group upgraded Booking Holdings’ stock rating to Buy from Hold, attributing the change to growing travel demand worldwide. Conversely, Wedbush downgraded the stock from Outperform to Neutral due to valuation concerns, though it kept the price target at $5,900. Additionally, Booking Holdings launched a new Genius Rewards Visa (NYSE:V) Signature Credit Card in partnership with Imprint, offering Travel Credits as rewards. The card features no annual fee and various earning rates, including 6% in Travel Credits on stays booked through the Booking.com app. In other developments, Southwest Airlines (NYSE:LUV) flights are now available for booking on Priceline’s platform, allowing travelers to earn Southwest’s Rapid Rewards loyalty points. Southwest flights are also accessible through other Booking Holdings brands such as Booking.com and Agoda.
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