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Booking Holdings Inc. NASDAQ:BKNG CEO and President Glenn D. Fogel sold 170 shares of common stock on November 17, 2025, for approximately $860,581. The sales occurred at prices ranging from $5048.5 to $5083.61.
According to a Form 4 filing with the Securities and Exchange Commission, the transactions involved multiple sales. Fogel sold 10 shares at $5048.5 each, 30 shares at a weighted average price of $5052.48 (price range $5,051.98 - $5,052.96), 10 shares at $5054.04, 30 shares at a weighted average price of $5056.0933 (price range $5,055.77 - $5,056.74), 10 shares at $5056.98, 10 shares at $5063.88, 10 shares at $5065.23, 10 shares at $5068.56, 20 shares at a weighted average price of $5072.115 (price range $5,072.10 - $5,072.13), 20 shares at a weighted average price of $5073.715 (price range $5,073.34 - $5,074.09), and 10 shares at $5083.61.
Following these transactions, Fogel directly owns 21,581 shares of Booking Holdings Inc. common stock.
The sales were executed under a 10b5-1(c) sales plan adopted on December 9, 2024. The report is the third of three Form 4s filed to report Mr. Fogel’s transactions on November 17, 2025.
The filing was signed on behalf of Glenn D. Fogel by Vijay Iyer, Attorney-in-Fact.
In other recent news, Booking Holdings reported impressive quarterly earnings, with room night growth surpassing guidance by 2.5% and consensus estimates by 2%. The company also saw a 15% increase in EBITDA, exceeding expectations by 5.6%, as highlighted by Bernstein. Benchmark responded to these strong results by raising its price target to $6,400, maintaining a Buy rating. Cantor Fitzgerald, however, lowered its price target slightly to $5,550, citing the company’s fourth-quarter guidance, which projects modest year-over-year growth in room nights and gross bookings.
In a strategic move, Wedbush upgraded Booking Holdings to Outperform, pointing to the company’s market share gains and cost optimization efforts. Additionally, Booking Holdings announced that Brigit Zimmerman will succeed Brett Keller as CEO of Priceline, effective January 1, 2026. Keller, who has been with the company for 26 years, will transition to a Special Advisor role until May 2026. These developments underscore the company’s evolving leadership and strategic positioning in the travel industry.
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