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Vanessa Ames Wittman, a director at Booking Holdings Inc (NASDAQ:BKNG), sold 15 shares of common stock on November 17, 2025, at a price of $5030.0, for a total transaction value of $75450. The transaction price represents a premium to the current market value of $4,783.01, with the stock trading at a P/E ratio of 31.31. According to InvestingPro, the company appears slightly undervalued based on their proprietary Fair Value model.
Following the transaction, Wittman directly owns 717 shares of Booking Holdings Inc. common stock. The travel giant, with a market capitalization of $154.17 billion, maintains impressive gross profit margins of 87% and has achieved nearly 13% revenue growth over the last twelve months.
The sale was executed under a 10b5-1(c) sales plan adopted on June 2, 2025. The transaction was disclosed in a Form 4 filing with the Securities and Exchange Commission. Analysts maintain a positive outlook on Booking Holdings, with 15 analysts recently revising earnings estimates upward. InvestingPro offers additional insights through their comprehensive Pro Research Report, available for BKNG and 1,400+ other US equities.
In other recent news, Booking Holdings reported strong quarterly results, with room night growth of 8%, surpassing both guidance and consensus estimates. The company’s EBITDA increased by 15%, exceeding expectations. Following these results, Benchmark raised its price target for Booking Holdings to $6,400, maintaining a Buy rating. Meanwhile, Cantor Fitzgerald lowered its price target to $5,550 but kept a Neutral rating, noting the company’s impressive third-quarter performance and optimistic fourth-quarter guidance.
Wedbush upgraded Booking Holdings to Outperform, citing the company’s growing market share in alternative lodging and cost optimization efforts. Bernstein reiterated its Market Perform rating and a price target of $5,433, acknowledging the company’s strong quarterly performance. Additionally, Booking Holdings announced a leadership change, with Brigit Zimmerman set to become the new CEO of Priceline in January 2026, succeeding Brett Keller. These developments reflect ongoing shifts and strategic decisions within Booking Holdings.
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