Coca-Cola’s Latin America president Bruno Pietracci sells $1.34m in stock

ATLANTA—Bruno Pietracci, President of Latin America Operations for The Coca-Cola Company (NYSE:KO), has sold a significant portion of his holdings in the company. According to a recent SEC filing, Pietracci sold 19,058 shares of Coca-Cola stock on February 24, 2025. The shares were sold at a weighted average price of $70.5582, generating a total of approximately $1.34 million. The sale occurred as Coca-Cola’s stock trades near its 52-week high of $73.53, with the company showing impressive YTD returns of 13.4%.

Following this transaction, Pietracci no longer holds any shares directly. However, he still maintains an indirect ownership of 44,608 shares through a corporation in which he and his spouse hold full economic interest and investment control. According to InvestingPro, Coca-Cola maintains strong financial health with a "GOOD" overall rating and has raised its dividend for 54 consecutive years.

This move comes as part of a series of transactions executed by company insiders, providing insight into their personal investment strategies and confidence in the company’s future performance. Coca-Cola, headquartered in Atlanta, continues to be a major player in the global beverage industry, with a market capitalization of $306.4 billion and impressive gross profit margins. InvestingPro analysis suggests the stock is currently trading above its Fair Value, with 12 additional key insights available to subscribers.

In other recent news, Coca-Cola announced an increase in its quarterly dividend, marking the 63rd consecutive year of annual dividend growth. The Board of Directors approved a 5.2% rise, bringing the dividend to 51 cents per common share, up from 48.5 cents. This financial move reflects Coca-Cola’s consistent performance and commitment to delivering shareholder value. Jefferies analyst Kaumil Gajrawala raised the stock price target to $79, highlighting Coca-Cola’s strong finish to the year, with both organic revenue and earnings per share exceeding market expectations.

Citi analyst Filippo Falorni maintained a Buy rating with an $85 price target, following robust fourth-quarter results for 2024. Coca-Cola’s reported organic sales growth of 14% surpassed the consensus forecast, driven by stronger-than-expected pricing and concentrate sales. Jefferies also reiterated a Buy rating with a $75 price target, praising Coca-Cola’s impressive performance in the consumer staples sector. RBC Capital Markets maintained an Outperform rating with a $69 target, anticipating a strong fourth quarter despite foreign exchange headwinds. These recent developments underscore Coca-Cola’s strategic positioning and potential for continued growth.

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