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Deckers Outdoor Corp (NYSE:DECK) director Cindy L. Davis recently expanded her stake in the company by acquiring additional common stock. According to a regulatory filing, Davis purchased 1,825 shares on June 6, 2025, at an average price of $109.764 per share. This transaction amounted to a total investment of $200,319. Following this acquisition, Davis now holds a total of 13,340 shares in the company.The director’s purchase comes as DECK shares have declined over 45% in the past six months, while maintaining strong fundamentals with a "GREAT" financial health score according to InvestingPro. The company trades at a P/E ratio of 17.2x and holds more cash than debt on its balance sheet. For deeper insights into insider trading patterns and 13 additional ProTips, investors can access the comprehensive Pro Research Report on InvestingPro.
In other recent news, Deckers Outdoor has been the focus of multiple analyst evaluations following its latest earnings report. UBS analysts have reiterated a Buy rating on Deckers, maintaining a price target of $169, and expressing optimism about the company’s potential to exceed market expectations in the coming year. They highlighted the strong performance of the UGG brand and anticipated accelerated sales growth for the Hoka brand. Meanwhile, Stifel analysts have maintained a Hold rating with a $127 price target, noting that while Deckers exceeded expectations in several areas, the Hoka brand fell short of revenue estimates by $23 million.
BofA Securities adjusted its price target on Deckers to $128, maintaining a Neutral rating. Analyst Chris Nardone expressed reservations about Hoka’s potential to reignite growth in the U.S. market, despite new product developments. Truist Securities also cut its price target to $130 but maintained a Buy rating, citing concerns over Hoka’s sales deceleration and the lack of financial guidance from Deckers’ management. Williams Trading followed suit, reducing its price target to $129 while maintaining a Buy rating, pointing to mixed fourth-quarter results and the company’s cautious outlook amid tariff uncertainties.
These developments reflect a cautious sentiment among analysts, as Deckers Outdoor navigates challenges with its Hoka brand and broader market conditions. Investors are closely monitoring the company’s strategies and performance, particularly in light of the conservative guidance and recent adjustments in price targets by several firms.
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