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George E. Deese, a director at Flowers Foods Inc. (NYSE:FLO), recently purchased 6,000 shares of the company’s common stock. The shares were acquired at a price of $16.8399 each, totaling approximately $101,039. The purchase comes as the stock trades near its 52-week low of $16.29, with InvestingPro analysis suggesting the stock is currently undervalued. Following this transaction, Deese now directly owns 2,004,990 shares of Flowers Foods. Additionally, he holds indirect ownership of shares through various entities, including a spouse, IRA, family trusts, and a family LLC. These holdings reflect Deese’s continued investment in the company, which boasts a 5.82% dividend yield and has raised its dividend for 11 consecutive years. For deeper insights into Flowers Foods’ fundamentals and more exclusive tips, check out the comprehensive research available on InvestingPro.
In other recent news, Flowers Foods reported a slight miss in its first-quarter earnings for 2025, with earnings per share (EPS) at $0.35, falling short of the forecasted $0.38. Revenue also came in below expectations at $1.55 billion, compared to the anticipated $1.6 billion. The company is facing significant challenges in the bread category, with management highlighting a cautious outlook for 2024 and potential improvement by 2026. In response to these results, Jefferies analyst Scott Marks revised the price target for Flowers Foods, lowering it from $20 to $16, while maintaining a Hold rating. The analyst cited weaker performance in the private label and away-from-home segments, as well as challenges related to tariffs and consumer spending. Flowers Foods is focusing on innovation and brand differentiation to drive growth, with initiatives like Dave’s Killer Bread and Canyon Bakehouse being key components of their strategy. The company is also dealing with external factors such as tariffs, which are impacting its cost structure. Despite these headwinds, Flowers Foods is working on cost-saving measures and new business wins to mitigate some of the challenges.
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