Helen of Troy CEO grass buys $214,700 in shares

Published 15/07/2025, 23:48
Helen of Troy CEO grass buys $214,700 in shares

Brian Grass, Chief Executive Officer of Helen of Troy LTD (NASDAQ:HELE), recently purchased 10,000 shares of the company’s common stock. The transactions, which occurred on July 15, 2025, involved a total investment of $214,700. This insider purchase comes as the stock trades near its 52-week low of $20.02, having declined about 36% in the past week alone. According to InvestingPro analysis, the stock appears undervalued at current levels.

The shares were bought at a price of $21.47, with individual prices ranging from $21.41 to $21.48. Following this transaction, Grass directly owns 135,932 shares of Helen of Troy LTD.

In other recent news, Helen of Troy reported disappointing financial results for the first quarter of fiscal 2026. The company revealed an earnings per share (EPS) of $0.41, which was significantly below the expected $0.93, marking a 55.91% negative surprise. Revenue also fell short of projections, coming in at $371.7 million compared to the anticipated $400.36 million, a 7.16% shortfall. UBS responded by lowering its price target for Helen of Troy from $32.00 to $29.00, while maintaining a Neutral rating, citing the impact of tariffs as a key concern. The company’s sales declined by 10.8%, with a notable portion of the decline attributed to tariff-related trade disruptions and broader demand softness.

Helen of Troy has not provided guidance for fiscal year 2026 due to ongoing uncertainties surrounding tariffs and macroeconomic conditions, though it expects Q2 net sales to range between $408 million and $432 million. The company is focusing on cost reduction measures and supply chain diversification to mitigate these challenges. Despite the setbacks, management indicated that current Street EPS estimates for the year seem reasonable. Helen of Troy is also implementing strategic initiatives, including price increases across its portfolio, to address these headwinds.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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