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Christine S. Wheatley, Executive Vice President at Kroger Co . (NYSE:KR), recently sold 30,000 shares of the company's common stock. The transaction, which took place on April 4, 2025, was executed at a weighted average price of $69.44 per share, resulting in a total sale value of approximately $2.08 million. Following this sale, Wheatley retains ownership of 127,737 shares in the grocery retail giant. With a market capitalization of $44.4 billion and an EBITDA of $7.9 billion in the last twelve months, Kroger maintains a strong financial position, earning a "GOOD" overall health score according to InvestingPro analysis. The shares were sold in multiple transactions, with prices ranging from $69.40 to $69.505. While management has been actively buying back shares according to InvestingPro Tips (with 7 more exclusive insights available to subscribers), the stock currently trades near its Fair Value based on comprehensive analysis available in the Pro Research Report, one of 1,400+ detailed company assessments on the platform.
In other recent news, Kroger reported significant financial details in its latest 10-K filing, revealing a merchandise gross margin of 28% and a new segment with a 60% adjusted EBITDA margin. This comes as Guggenheim maintained a Buy rating on Kroger, raising the stock price target to $73, citing the company's accelerating operating momentum. Conversely, Melius downgraded Kroger to Sell, setting a lower price target of $58, due to competitive pressures from Walmart (NYSE:WMT)'s enhanced market presence. In leadership changes, Kroger appointed Ronald Sargent as interim CEO and Chairman, with a pro-rated annual salary of $4,350,000 and 60,515 shares of restricted stock. The company also launched the "Elite Ate" Snack Bracket, offering special deals on snacks during the college basketball season. This initiative includes digital coupon savings on various products, enhancing customer engagement and offering value during the sports season. These developments reflect Kroger's strategic efforts to navigate the competitive grocery landscape and engage customers with promotional activities.
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