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Gabriel Arreaga, Executive Vice President of Kroger Co . (NYSE:KR), recently sold a significant portion of his holdings in the company. The stock has shown remarkable strength, gaining nearly 30% over the past six months and currently trading at $73.39, near its 52-week high of $72.51. According to a recent SEC filing, Arreaga sold 13,867 shares of Kroger’s common stock on April 21, 2025. The shares were sold at a weighted average price of $71.8155, with the transactions occurring at prices ranging from $71.80 to $71.885. The total value of the shares sold amounts to $995,865. Following this transaction, Arreaga retains ownership of 75,218 shares of Kroger. Based on InvestingPro analysis, the stock appears to be trading near its Fair Value, with 12+ additional exclusive insights available to subscribers.
In other recent news, Kroger has announced several executive leadership changes within its retail divisions. Joe Kelley has been appointed as the new Senior Vice President of Retail Divisions, while Chris Albi and Kendra Doyel have taken on new leadership roles within the company. Additionally, Ronald Sargent has been named interim CEO and Chairman of the Board, with details of his compensation disclosed in a recent SEC filing. In terms of financial analysis, Guggenheim has maintained a Buy rating on Kroger, raising the stock price target to $73, citing positive financial performance insights from a recent 10-K filing. Conversely, Melius has downgraded Kroger to Sell, setting a price target of $58, due to increased competition from Walmart (NYSE:WMT) in the U.S. grocery market. Kroger has also launched the "Elite Ate" Snack Bracket, a promotional event with special deals coinciding with the college basketball season, aimed at engaging customers with exclusive discounts on popular snacks. This initiative includes digital coupon savings on a variety of products, accessible through Kroger’s website or app. These developments reflect Kroger’s ongoing efforts to adapt to market conditions and enhance customer engagement.
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