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In a recent stock transaction, Valerie L. Jabbar, Senior Vice President of Kroger Co . (NYSE:KR), sold shares valued at approximately $2.16 million. This transaction took place on April 16, 2025, with shares sold at an average price of $69.08 per share. The stock, which has gained over 13% year-to-date and currently trades near $71.41, is approaching its 52-week high of $71.93. According to InvestingPro analysis, Kroger maintains a "Good" financial health score of 2.71.
Additionally, Jabbar executed multiple option exercises on the same day, acquiring a total of 31,271 shares of common stock. These options were exercised at prices ranging from $24.75 to $34.94 per share, with the total value of these acquisitions amounting to approximately $975,399.
Following these transactions, Jabbar’s direct ownership stands at 82,684 shares.
In other recent news, Kroger has reported significant developments across various facets of its operations. In its latest 10-K filing, Kroger revealed a merchandise gross margin of 28%, exceeding previous reports, and introduced a new segment with a 60% adjusted EBITDA margin. Guggenheim, maintaining a Buy rating, raised its stock price target to $73, citing positive operating momentum. Conversely, Melius downgraded Kroger to Sell with a $58 price target, highlighting intensified competition from Walmart (NYSE:WMT)’s improved offerings and digital capabilities.
Additionally, Kroger has made notable leadership changes, appointing Ronald Sargent as interim CEO and Chairman, while Joe Kelley steps in as Senior Vice President of Retail Divisions. The company also launched the "Elite Ate" Snack Bracket, a promotional event during college basketball season, offering discounts on popular snacks. These initiatives reflect Kroger’s strategic efforts to engage customers and adapt to a competitive retail landscape.
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