Kroger’s senior vice president Timothy Massa sells $1.97 million in stock

In recent transactions disclosed by Kroger Co . (NYSE:KR), a prominent $43.6 billion player in the Consumer Staples Distribution & Retail industry, Senior Vice President Timothy A. Massa reported significant stock sales. Massa sold a total of 29,554 shares of Kroger’s common stock on March 13, 2025, with a total transaction value of approximately $1.97 million. The shares were sold at a weighted average price ranging from $66.5348 to $66.6611 per share, close to InvestingPro’s Fair Value estimate.

Additionally, Massa acquired 22,500 shares of common stock at a price of $22.92 per share, amounting to a total acquisition of $515,700. In the same period, he received 34,493 shares as part of a long-term incentive plan, which were awarded without any cash transaction. These transactions reflect Massa’s ongoing involvement in Kroger’s equity plans and his management of personal holdings in the company, which continues to maintain its 19-year streak of dividend increases, currently yielding 1.97%.

Massa’s transactions highlight active participation in Kroger’s stock plans, with his direct ownership now standing at 137,585 shares, while an additional 115,000 shares are held indirectly by trust. According to InvestingPro, Kroger maintains strong financial health with promising growth metrics - discover 8 additional exclusive ProTips and comprehensive analysis in the Pro Research Report.

In other recent news, Kroger Co. has announced a quarterly dividend of 32 cents per share, scheduled for payment on June 1, 2025. This announcement highlights Kroger’s commitment to returning capital to shareholders, with a noted 13.5% compounded annual growth rate in dividends since 2006. Additionally, Kroger has appointed Yael Cosset as the chief digital officer, overseeing a new eCommerce business unit aimed at enhancing the online shopping experience. Under Cosset’s leadership, the company’s eCommerce sales reached $13 billion in 2024, marking a significant milestone.

Jefferies has maintained a Buy rating on Kroger, setting a price target at $75, following a strong fourth-quarter performance that exceeded sales and profit expectations. The firm noted Kroger’s projected same-store sales growth of 2-3% for fiscal year 2025, including anticipated inflation increases. In contrast, Evercore ISI adjusted its outlook by reducing Kroger’s price target to $73, while maintaining an Outperform rating. The firm highlighted Kroger’s stable core grocery sales growth and potential benefits from the addition of Express Scripts.

The UBS Global Consumer and Retail Conference, featuring companies like Kroger, emphasized the current uncertainties in the retail sector, with a focus on the need for clarity in policy directions. Despite these uncertainties, Kroger’s strategic initiatives and analyst confidence reflect a cautiously optimistic outlook for the company.

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