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CINCINNATI—Brian W. Nichols, Vice President & Controller of Kroger Co . (NYSE:KR), recently executed a series of stock transactions involving the company’s common stock. According to a regulatory filing, Nichols sold 1,300 shares on March 13, 2025, at a price of $66.71 per share, totaling $86,722.
In addition to the sale, Nichols acquired a total of 2,802 shares through awards under Kroger’s long-term incentive plan. These shares were acquired at no cost, as part of a restricted stock award and other incentive awards. The restrictions on these shares will lapse over a four-year period, starting one year from the award date.
Nichols also disposed of 1,251 shares to cover tax liabilities associated with these stock awards, at prices ranging from $65.1 to $66.1 per share, amounting to $82,087.
Following these transactions, Nichols holds a total of 13,641 shares of Kroger common stock, a company that has maintained dividend payments for 20 consecutive years and trades at a P/E ratio of 17.8x.
In other recent news, Kroger Co. announced a quarterly dividend of 32 cents per share, set for payment on June 1, 2025, to shareholders of record as of May 15, 2025. The company emphasized its commitment to dividend growth, noting a 13.5% compounded annual growth rate since 2006. Kroger also appointed Yael Cosset as the chief digital officer, leading a new eCommerce business unit to enhance the online shopping experience. Under Cosset’s leadership, the company achieved $13 billion in eCommerce sales in 2024, marking significant progress in its digital strategy.
Jefferies maintained a Buy rating on Kroger, with a price target of $75, following strong fourth-quarter results that exceeded expectations in sales and profit. The firm highlighted Kroger’s guidance for fiscal year 2025, which includes a 2-3% same-store sales growth projection. Meanwhile, Evercore ISI adjusted its price target for Kroger to $73 from $75, maintaining an Outperform rating despite a slight lag in fourth-quarter sales growth compared to the industry. The firm expressed confidence in Kroger’s ability to meet its total shareholder return goals.
At the UBS Global Consumer and Retail Conference, analysts noted a cautious stance among retail sector companies, including Kroger, amid uncertainties in the consumer market. The conference emphasized the need for evidence to support optimistic views on market recovery, highlighting the importance of a strong labor market and household finances. These developments reflect the current challenges and strategic moves by Kroger as it navigates a dynamic market environment.
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