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Salesforce, Inc. (NYSE:CRM), the prominent software industry player with a market capitalization of $232 billion and impressive gross profit margins of 78%, saw its Chair and CEO Marc Benioff sell $558,809 in company stock on October 16, 2025. The sales occurred at prices ranging from $243.5677 to $255.2638. According to InvestingPro analysis, the stock appears undervalued at current levels, with a perfect Piotroski Score of 9 indicating strong financial health.
According to a Form 4 filing with the Securities and Exchange Commission, Benioff sold a total of 1843 shares of Salesforce common stock in a series of transactions.
On the same day, Benioff exercised options to acquire 2250 shares of Salesforce stock at a price of $161.50, for a total value of $363375.
Following these transactions, Benioff directly owns 11911571 shares of Salesforce, Inc. In addition, he indirectly owns 10,107,000 shares through a trust and the Marc Benioff Fund LLC.
These transactions were executed automatically pursuant to a Rule 10b5-1 trading plan adopted by Benioff on January 9, 2025.
In other recent news, Salesforce.com has been the focus of several analyst evaluations following its recent events, including Dreamforce and Financial Analyst Day. TD Cowen reiterated its Buy rating for Salesforce, setting a price target of $335, highlighting the company’s robust standing in enterprise software despite AI disruption concerns. BMO Capital maintained its Outperform rating with a $280 target, expressing optimism for Salesforce’s growth and margin improvements. Citizens also reiterated a Market Outperform rating, with a higher price target of $430, citing Salesforce’s efforts in delivering the "agentic enterprise" across multiple industries. UBS kept a Neutral rating with a $260 price target, describing the Investor Day as a "net positive" for the company. Lastly, DA Davidson maintained its Neutral rating with a $225 target, following updates on Salesforce’s innovation acceleration and new long-term financial goals. These developments reflect diverse analyst perspectives on Salesforce’s potential growth and strategic direction.
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