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In a recent transaction, Adam Singolda, the Founder and CEO of Taboola.com Ltd. (NASDAQ:TBLA), acquired 60,229 ordinary shares of the company. The purchase, executed on February 28, 2025, was made at a weighted average price of $2.72 per share, amounting to a total value of $163,822. The timing appears strategic, as InvestingPro data shows the stock trading near its 52-week low with strong fundamentals, including a healthy balance sheet with more cash than debt.
The shares were bought in multiple trades, with prices ranging between $2.72 and $2.73. Following this acquisition, Singolda’s direct ownership in Taboola stands at 14,462,943 shares. This total includes a combination of ordinary shares and restricted stock units (RSUs) set to vest through 2028, contingent on his continued service with the company. According to InvestingPro analysis, the company maintains strong liquidity with a current ratio of 1.35 and is expected to return to profitability this year.
The transaction highlights Singolda’s ongoing investment in Taboola, a company known for its innovative content discovery platform. For deeper insights into insider trading patterns and 14+ additional ProTips about TBLA, check out the comprehensive analysis available on InvestingPro.
In other recent news, Taboola has reported its fourth-quarter earnings for 2024, revealing a slight miss on both earnings per share (EPS) and revenue compared to market expectations. The company’s EPS came in at $0.10, below the forecasted $0.11, while revenue was $410 million, falling short of the anticipated $476.56 million. Despite these setbacks, Taboola achieved significant growth in adjusted EBITDA and free cash flow for the full year, with revenues reaching $1.77 billion and an impressive 104% growth in adjusted EBITDA, totaling $200.9 million.
Meanwhile, several analysts have adjusted their ratings and price targets for Taboola. Benchmark analyst Mark Zgutowicz lowered the price target to $4.50 from $5.00, maintaining a Buy rating, while B.Riley downgraded Taboola from a Buy to a Neutral rating, adjusting the price target to $4.00. Citizens JMP also downgraded the stock to Market Perform, noting that Taboola’s primary market in native advertising is smaller than previously estimated, leading to a 2025 guidance below Wall Street expectations.
Taboola is undergoing a strategic shift, focusing on its new product, Realize, transitioning from native advertising to direct response/performance marketing. This move aims to leverage Taboola’s scalable first-party data and AI tools. The company’s management remains optimistic about the future, emphasizing the potential of the Realize platform to tap into a $55 billion market opportunity in performance advertising. Despite the challenges, Taboola’s management is entering 2025 with a fresh product lineup and insights gained from collaborations with premium publishers like Yahoo and Apple (NASDAQ:AAPL).
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