Vivid Seats chief accounting officer sells $3,192 in stock

Edward Pickus, Chief Accounting Officer of Vivid Seats Inc. (NASDAQ:SEAT), sold a portion of his holdings in the company, according to a recent SEC filing. On March 13, 2025, Pickus sold 1,128 shares of Class A Common Stock at an average price of $2.83, totaling approximately $3,192. The transaction comes amid a significant decline in the company’s stock price, which has fallen 31% in the past week and 53% over the last year, according to InvestingPro data.

This transaction follows a series of stock acquisitions by Pickus on March 11, 2025, where he acquired 71,103 shares through the vesting of Restricted Stock Units (RSUs). These acquisitions were priced at $0 per share, as RSUs typically grant shares without a purchase price.

Additionally, Pickus disposed of 31,640 shares at $3.77 each to cover tax withholding obligations related to the RSU vesting. After these transactions, Pickus holds 89,825 shares directly.

Investors often monitor insider transactions like these for insights into executive sentiment regarding the company’s future prospects. InvestingPro analysis indicates the stock is currently trading at a P/E ratio of 39x and appears undervalued based on its Fair Value model. Get deeper insights into insider trading patterns and 12 more exclusive ProTips with an InvestingPro subscription.

In other recent news, Vivid Seats Inc. has seen several analysts adjust their ratings and price targets following its latest financial performance. RBC Capital Markets reduced its price target from $6.00 to $4.00, maintaining a Sector Perform rating, citing a challenging secondary ticket market and increased competition. DA Davidson also lowered its price target to $3.50 from $5.00 but kept a Buy rating, noting mixed fourth-quarter earnings with revenue and EBITDA surpassing expectations despite government orders falling short. Benchmark adjusted its target to $6.00 from $8.00 while maintaining a Buy rating, highlighting the company’s stronger-than-expected fourth-quarter results, though 2025 guidance fell short of predictions.

Morgan Stanley (NYSE:MS) revised its price target to $3.75 from $4.60, maintaining an Equalweight rating, and pointed to competitive pressures affecting growth. Raymond (NSE:RYMD) James downgraded Vivid Seats’ rating from Outperform to Market Perform, setting a price target of $5.00, as the company’s guidance for 2025 was below forecasts. Despite these adjustments, analysts noted positive factors such as a robust live events calendar for 2025 and potential growth in the latter half of the year. Vivid Seats is navigating a competitive landscape with increased marketing efforts from rivals and is focusing on maintaining market share. The company’s strategic emphasis on margins rather than growth is seen as a prudent long-term approach amidst the evolving market conditions.

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