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Wayfair Inc. NASDAQ:W Chief Executive Officer Niraj Shah sold a total of $9.8 million in Class A Common Stock on October 23, 2025. The sales, executed under a pre-arranged 10b5-1 trading plan, involved multiple transactions with prices ranging from $80.99 to $83.54. The transactions come as the $10.8 billion home furnishings retailer has seen its stock surge nearly 86% year-to-date, according to InvestingPro data.
According to a Form 4 filing with the Securities and Exchange Commission, Shah sold 34,614 shares at an average price of $80.99, 26,058 shares at an average price of $81.77, 51,934 shares at an average price of $82.96 and 7,394 shares at an average price of $83.54. InvestingPro analysis suggests the stock is currently trading slightly above its Fair Value.
Following these transactions, Shah directly owns 169,137 shares of Wayfair Inc. In addition, Shah may be deemed to be a beneficial owner of 22,857 shares held by SK Ventures LLC. With Wayfair’s earnings report due in 4 days, InvestingPro subscribers can access 8 additional key insights and a comprehensive Pro Research Report about the company’s financial health and prospects.
In other recent news, Wayfair has been the focus of several notable developments. Affirm Holdings Inc. announced an expanded partnership with Wayfair, integrating its payment options into Wayfair’s checkout process both online and in-store. This collaboration comes just in time for Wayfair’s "Way Day" sales event and the holiday shopping season, covering all Wayfair family brands. On the financial front, UBS raised its price target for Wayfair to $102, citing sales momentum and projecting third-quarter sales growth in the 4-6% range. Canaccord Genuity also increased its price target to $100, maintaining a Buy rating amid strategic gains. Truist Securities followed suit, raising its price target to $95 based on favorable trends and revenue tracking ahead of expectations. Additionally, Piper Sandler analyst Peter Keith noted that new furniture tariffs announced by President Donald Trump could benefit companies in the sector. These recent developments highlight significant activity and optimism surrounding Wayfair’s performance and strategic positioning.
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