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Wheels Up Experience (NYSE:UP) Chief Sales Officer Mark Briffa sold 86,813 shares of the company’s Class A common stock on November 7, 2025. The shares were sold in multiple transactions at prices ranging from $1.21 to $1.27, for a total value of $106,779.
Following the transaction, Briffa directly owns 866,670 shares of Wheels Up Experience Inc.
In other recent news, Wheels Up Experience Inc. announced the divestment of three non-core businesses for approximately $20 million before transaction expenses. The sale of Baines Simmons, Kenyon International Emergency Services, and Redline Assured Security aligns with the company’s strategy to streamline operations and enhance profitability. Additionally, Wheels Up introduced its new Signature Membership program, which offers guaranteed nationwide access to its fleet of Phenom 300 and Challenger 300 series aircraft. This membership requires a monthly fee and a $200,000 pre-paid deposit, ensuring availability and recovery services across the United States, including a 225-mile radius beyond the coastline. In a separate development, major investors of Wheels Up, including Delta Air Lines, CK Wheels LLC, and Cox Investment Holdings, LLC, agreed to extend the lock-up restriction on their shares for an additional eight months. This agreement means that the lock-up will now last until May 22, 2026, covering approximately 85% of the company’s total outstanding shares. These recent developments highlight Wheels Up’s ongoing efforts to optimize its business model and provide enhanced services to its clientele.
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