Adobe stock falls after Google unveils enhanced image editing in Gemini

Published 26/08/2025, 15:46

Investing.com -- Adobe (NASDAQ:ADBE) stock declined 1.7% Tuesday following Google’s announcement of significant upgrades to its Gemini app’s image editing capabilities, potentially threatening Adobe’s dominance in the digital imaging market.

Google unveiled what it described as "the top-rated image editing model in the world" for its Gemini app, introducing advanced features that allow users to maintain consistent subject likeness across edits. The new capabilities enable users to place themselves or pets in different scenarios, blend multiple photos together, perform multi-turn editing, and apply design styles from one image to another.

The enhanced Gemini functionality appears to compete directly with Adobe’s core editing products like Photoshop, which has long been the industry standard for professional image manipulation. Google’s free offering could appeal to casual users who might otherwise consider Adobe’s subscription-based software.

All images created or edited in the Gemini app will include both visible watermarks and invisible SynthID digital watermarks to identify them as AI-generated content, according to Google’s announcement.

The market reaction suggests investors may be concerned about potential competitive pressure on Adobe’s creative software business, which has been facing increasing competition from AI-powered alternatives in recent months.

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