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Investing.com -- Amazon (NASDAQ:AMZN) is set to begin selling Nike (NYSE:NKE) products again, with supplies sourced directly from the company. Confirmed to The Information by an Amazon spokesperson on Wednesday, this move marks a significant win for the e-commerce giant, which has been striving to broaden its fashion business by attracting brands that had previously been hesitant.
Nike had ceased its sales on Amazon in 2019, just two years after they began. The decision was due to concerns that Amazon was not taking sufficient measures to tackle the issue of counterfeit merchandise and unauthorized sellers on its platform. Nike had voiced these concerns for a considerable period before it started selling on Amazon in 2017, under the condition that Amazon would rigorously manage both issues.
Nike products have remained available on Amazon, sold by independent merchants. This week, however, Amazon informed some of these merchants that it will prohibit them from selling certain Nike products starting July 19, as it is now collaborating directly with Nike. This information was conveyed through a message to merchants, as reviewed by The Information.
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