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Investing.com -- Online spending grew 8% year-over-year in October, maintaining the same pace as September and outperforming brick-and-mortar retail which declined 1% year-over-year, according to Bank of America aggregated credit and debit card data.
Online penetration expanded by 180 basis points year-over-year to 29.7%, marking the largest annual increase since the COVID pandemic. This trend of healthy penetration growth is expected to continue through 2025 and into 2026, driven by pricing comparability, faster delivery speeds, and improving shopping experiences enhanced by AI and online grocery services.
For Amazon, early data suggests stable growth compared to September and the full third quarter, trending slightly better than Wall Street forecasts which predicted North American retail growth would slow by 1 percentage point quarter-over-quarter to 10%.
October sales were boosted by Amazon’s Big Deal Days event and competitor promotions, with online sales growing 11% for the week ended October 11. Despite this specific boost, the entire month maintained strong performance.
Bank of America noted: "We think Amazon is relatively well positioned to capture share with improving delivery times, strong selection in value categories, and improving grocery capabilities."
Industry analysts caution that tougher comparisons beginning in March 2026 could start to pressure year-over-year industry growth.
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