American Eagle stock soars on Sydney Sweeney campaign, Reddit buzz

Published 24/07/2025, 12:12
© Reuters

Investing.com - American Eagle Outfitters Inc (NYSE:AEO) stock jumped 18% in premarket trading Thursday, continuing momentum after the apparel retailer announced a campaign featuring actress Sydney Sweeney.

The campaign announcement on Wednesday initially drove shares up 6.2% during regular trading hours. The stock rally accelerated in after-hours trading and continued Thursday morning, with premarket gains reaching as high as 25% before moderating slightly.

American Eagle shares gained attention on Reddit’s WallStreetBets forum, a community known for triggering meme-stock trading surges. Short interest in AEO represents approximately 13% of its float, according to data from S3 Partners.

Prior to this rally, American Eagle stock had declined 35% year-to-date, closing Wednesday at $10.82 per share.

The Sydney Sweeney campaign and subsequent social media attention mark a potential turning point for the retailer, which has struggled in 2024 amid broader challenges in the apparel sector.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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