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Investing.com -- Apple Inc (NASDAQ:AAPL). is reportedly planning to broaden its TV+ streaming video service to include Android phones, according to Bloomberg News. This marks a significant shift for the tech giant, as it is one of few instances where Apple is extending its services to Google (NASDAQ:GOOGL)’s Android, its main competitor in the smartphone software market.
The sources, who wished to remain anonymous due to the information not yet being public, stated that an Android application for TV+ could be unveiled as soon as Wednesday. Since its launch in 2019, Apple’s TV+ service has been exclusive to its own operating system and selected third-party television platforms such as Roku (NASDAQ:ROKU).
The decision to expand the TV+ service to Android phones represents a new strategy for Apple, which has traditionally limited its services to its own ecosystem. This move could potentially increase the reach and user base of the TV+ streaming service.
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