Bumble adds ID verification, new features, founder returns as CEO - Bloomberg

Published 17/03/2025, 15:28
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Investing.com -- Bumble (NASDAQ:BMBL) Inc., the dating app company, is introducing ID verification as part of its new features in an effort to appeal to safety-minded younger users, according to Bloomberg News.

This optional feature is now accessible in 11 markets, which encompass the US, UK, Australia, France, and India, among others. More markets will be included in the future, according to a company statement released on Monday. Bumble’s users now have the ability to filter for ID-verified profiles and even request their matches to undergo the verification process.

Alongside this, Bumble is enabling users to share information about their dates and future meetings with trusted contacts. This move is akin to the "Share My Date" feature provided by competitor Tinder. Furthermore, Bumble is extending a feature that alerts users to inappropriate messages before they are sent, to cover all chat conversations.

In other company news, Bumble founder Whitney Wolfe Herde is resuming her role as CEO today, after a gap of more than a year since she passed the leadership baton to former Slack CEO Lidiane Jones, according to Bloomberg’s Natalie Lung.

The company has experienced a series of executive changes recently. The Chief Financial Officer left the company last week, following the departure of the Chief Marketing Officer in January. The Chief Business Officer and Chief Technology Officer are also scheduled to leave in March and June respectively.

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