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Investing.com -- DraftKings Inc. (NASDAQ:DKNG) stock rose 5.8% on Tuesday after the company announced the launch of a Spanish-language experience within its Sportsbook & Casino app, alongside broader industry gains following positive Las Vegas revenue data.
The new functionality aims to better serve Spanish-speaking customers, who represent a growing segment of DraftKings’ user base. The feature will initially roll out to select existing customers in the U.S. and Ontario before expanding more widely in the coming weeks.
"By bringing Spanish-language functionality to our best-in-class product, we’re creating a more intuitive experience for our customers and expanding our total addressable market," said Corey Gottlieb, Chief Product Officer at DraftKings.
Users with mobile devices set to Spanish will automatically see the app in Spanish after updating. The company plans to implement Spanish-language support throughout the entire customer journey, including account setup, betting content, gameplay, promotions, customer support, and responsible gaming resources.
The broader gambling sector also rallied Tuesday after the Nevada Gaming Control Board reported October betting revenue on the Las Vegas Strip increased 8.2% YoY to $748.9 million. Other notable gainers included Wynn Resorts (+4.3%), Caesars Entertainment (+6.0%), MGM Resorts (+6%), Penn Entertainment (+5.7%), and Las Vegas Sands (+3.5%).
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