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Investing.com -- GoPro Inc. (NASDAQ:GPRO) stock rose 6% on Wednesday after the company launched a new lineup of accessories specifically designed for its 360 cameras, including the new MAX2 360 camera.
The action camera maker unveiled several purpose-built accessories aimed at expanding creative possibilities and enhancing durability, power management, and mounting flexibility for creators of immersive 360 content. The new product line includes a lens replacement kit, floating extension pole, ski pole mount, and various carbon fiber extension poles.
Among the key offerings is the MAX2 Lens Replacement Kit, which allows users to replace damaged lenses without needing to replace the entire camera. The company also introduced a splash-proof USB Pass-Through Door for extended shooting sessions and the MAX2 Enduro battery designed to perform in temperatures as low as 14°F (-10°C).
The accessories are available now on GoPro’s website, with select items expected to reach retail stores by late November. GoPro Subscribers can receive up to 50% off accessories.
GoPro’s stock movement may have also benefited from the broader meme stock frenzy that lifted shares of companies with high short interest, including Beyond Meat and Krispy Kreme.
The new accessory lineup comes as GoPro continues to focus on its 360-degree camera technology, which allows users to capture immersive content for activities ranging from water sports to winter adventures.
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