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Investing.com -- Financial software giant Intuit (NASDAQ:INTU) has acquired Relevvo, an AI-powered sales and marketing platform, the companies announced. Financial terms of the deal were not disclosed.
Relevvo’s technology tracks buyers’ online activity to identify signs of needs and initiatives, helping sales teams target companies that are the best fit for their products at the right time.
"Relevvo’s AI technology can refine ideal customer profiles, identify top accounts and generate personalized outreach at scale, with a level of precision and automation that is far ahead of the market," said Saurabh Saxena, Intuit’s Senior Vice President of Go-To-Market Technology & India Site Leader.
The acquisition aims to strengthen Intuit’s ability to serve mid-market customers by combining Relevvo’s AI capabilities with Intuit’s customer data.
Relevvo was founded four years ago by Aashish Dhamdhere and Tushar Shanbhag, who sought to address challenges faced by B2B sales and marketing teams struggling with static intent signals and volume-based approaches.
"We envisioned a system that surfaced the highest value accounts with timely and relevant context to enable buyer engagement," Dhamdhere said in a statement announcing the acquisition.
The Relevvo platform uses multi-dimensional data to refine customer profiles, enable precise account segmentation, and deliver tailored marketing campaigns.
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