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Investing.com -- Medirom Healthcare Technologies Inc. (NASDAQ:MRM) stock surged 220% in premarket trading Friday after announcing it has joined "World," a "proof of human" protocol co-founded by OpenAI CEO Sam Altman and Tools for Humanity’s CEO Alex Blania.
The Japanese healthcare company plans to deploy World ID’s authentication device, called Orb, across 100 of its Re.Ra.Ku relaxation studios in Japan this month, with further expansion to 200 locations nationwide. This rollout represents the largest installation of Orbs in Japan to date, according to the company.
World ID technology aims to verify human users in an era where distinguishing between humans and AI is increasingly difficult. The system uses the Orb, an advanced camera that verifies a person’s humanness without identifying them personally. Once verified, users receive a World ID stored in the World App that can be used across compatible services.
Medirom, which trades on the Nasdaq, describes itself as a diversified healthcare company that integrates healthcare and technology. Through this partnership, the company says it is committed to driving adoption of World ID technology throughout Japan.
The dramatic stock move comes as investors show increasing interest in companies associated with artificial intelligence authentication technologies, particularly those connected to high-profile tech figures like Sam Altman, who also serves as CEO of OpenAI, the company behind ChatGPT.
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