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Investing.com -- The European Union’s top competition enforcer Teresa Ribera stated that officials couldn’t allow Google to avoid a €2.95 billion ($3.46 billion) fine for breaching EU competition rules.
Speaking at a Florence conference on Friday, Ribera said Google "has repeatedly broken the rules of the game."
The European Commission penalized the tech giant earlier this month over concerns about its advertising technology business operations in Europe, which regulators determined hurts competition.
While Ribera emphasized that regulators won’t hesitate to fine companies that violate EU law, she also suggested "soft-enforcement" and business dialogue may play a larger role moving forward.
Her comments followed the Commission’s Friday announcement that it had accepted commitments from Microsoft to end a yearslong antitrust investigation into its Teams video-conferencing platform.
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