PDD Holdings stock rises on shift to local US merchant model

Published 02/05/2025, 15:02
© Reuters.

Investing.com -- Shares of PDD Holdings Inc (NASDAQ:PDD) climbed 3.8% as the company is employing a strategic shift in its business model for its online retail platform, Temu, according to Bloomberg News. Moving away from its initial strategy of selling inexpensive Chinese imports, Temu is now set to focus on goods provided by local American merchants exclusively.

The decision by PDD Holdings to transition to a "local fulfillment" model is expected to mitigate the impact of tariffs on its operations, potentially allowing the company to maintain competitive pricing for its American customers. This pivot aligns with the current retail environment where companies like Shein and Alibaba (NYSE:BABA) Group Holding Ltd. are facing challenges due to increased import taxes and the elimination of the de minimis tariff exemption for small parcels.

In recent years, Temu, similar to Shein Group Ltd., gained rapid popularity in the US market by offering a wide range of low-cost products. However, the rise in tariffs under the Trump administration, aimed at reducing the trade deficit with China and prompting a trade deal, led to increased prices for such e-commerce giants. By recruiting US-based merchants, Temu aims to avoid these tariffs and continue offering affordable prices to consumers.

The company’s move to local sourcing comes at a time when trade tensions and tariffs have forced many retailers to reconsider their supply chains and business strategies. For now, PDD Holdings’ proactive approach has been met with approval from investors, as evidenced by the uptick in its stock price following the announcement.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.