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Prudential Financial to purchase $500 million in loans from Affirm

Published 18/06/2025, 13:24
© Reuters.
PRU
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AFRM
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Investing.com -- Prudential Financial (NYSE:PRU)’s investment arm plans to buy up to $500 million of consumer loans from Affirm Holdings (NASDAQ:AFRM) over a three-year period.

The majority of these loans have a six-month maturity period. Affirm will have the ability to re-lend the investment throughout the deal’s duration, enabling the company to finance $3 billion of buy-now-pay-later loans.

This agreement represents Prudential (LON:PRU)’s second major transaction with Affirm in recent months. PGIM Fixed Income, Prudential’s investment arm, previously purchased $500 million of Affirm loans in December.

PGIM Fixed Income has also made a private investment in a $525 million securitization of consumer loans from SoFi Technologies (NASDAQ:SOFI).

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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