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Investing.com -- Target is testing new fulfillment strategies for overnight delivery of online orders as the major retailer works to reverse a multiyear sales decline, The Wall Street Journal reported.
In Chicago, Target has stopped fulfilling ship-to-home online orders from its busiest stores. The company opened a new facility in Cleveland specifically designed for overnight deliveries. In San Diego and other markets, the retailer is utilizing gig workers to handle delivery of certain packages.
These initiatives are part of Target’s broader effort to reduce shipping expenses, deliver products faster, and enhance the in-store shopping experience amid competition with Walmart and Amazon.com.
Gretchen McCarthy, Target’s chief supply chain and logistics officer, explained that the company aims to provide customers with multiple delivery options, including curbside pickup and next-day delivery in traditional brown shipping boxes.
"I’ll speak for myself, I use different methods of fulfillment based on what I need," McCarthy said in an interview with The Journal. "We believe there’s a use case for same-day delivery, there’s a use case for drive-up, there’s a use case for ship-to-home brown box, and, of course, the bread and butter of our business, there is a use case for people coming into our stores."
The retailer is working to balance efficient order fulfillment with maintaining an optimal in-store experience for shoppers who visit Target locations in person.
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