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Investing.com-- Temu has resumed shipping products directly from Chinese factories to U.S. consumers and increased its advertising spending following a temporary trade truce between Washington and Beijing, the Financial Times reported on Tuesday.
The e-commerce platform, owned by Shanghai-based PDD Holdings (NASDAQ:PDD), reinstated its fully managed shipments service in July after suspending it in May, the FT said, citing suppliers and partners.
The service covers logistics and customs procedures on behalf of sellers.
Temu also boosted its U.S. advertising budget after earlier cuts during President Donald Trump’s tariff announcements, the FT added, citing people familiar with the matter and data from Smarter Ecommerce.
Although the U.S. plans to scrap all de minimis exemptions for low-value packages from Aug. 29, Temu has built out its own logistics network to reduce reliance on third parties, the report added.